I was just saying the other day that I have a hard time deciding which posts belong in what blogs I write these days.
This one is clearly economy related.
You also may not want to hear it.
Oh good, you're reading!
If you think that you can "console" yourself with: But the economy sucks and everyone is having a hard time.
Think again. Literally:
THINK AGAIN
How is it that "even in this economy" you're most likely still going to stores and buying stuff and paying for services? Because you believe they have value to you. We live in a capitalist society that, for better or worse, attaches monetary value to almost everything. You know, the commercial that goes something like, "box seats at Yankee Stadium, $500, four hot dogs, $20, the look on your kids face, priceless."
The last part is what people seem to be more interested in today. The experience. The look on your kid's face, the feeling that you get, the "experiential" part of what you're purchasing. So why do folks buy a lot of stuff online still? Two reasons I believe:
The kind of store that they would buy this in doesn't exist where they live.
The kind of store that they would buy this in doesn't have an experience that excites them.
Back to the value thing.
If you think that everyone is doing really badly then why is the latest technology still selling? How is it that we even KNOW what's popular? People are talking about it. Why? It's cool, it's new, it's really really good or it keeps getting better.
These are all keys to long term success for your business:
Quality of product AND experience.
I know that what I've said here is a gross generalization in many ways, but I'm here to kick your butt about accepting "the ways things are" as a way to operate in your head or in your company. Work harder! Throw more passion at what you're doing.
I knew a fella who wrote for an Outdoors magazine. He said: When you're going through it, it's a crisis. When you tell the story of it, that's when it becomes your adventure.
Why don't you begin your adventure now?
I say a hero is not thrilled during the heroic deed. Later, the parade surely is nice, and perhaps the storytelling.
ReplyDeleteRead once that some salespeople sell like crazy, even with a weak product in a weak market.
Around me, a lot of folks are afraid they WILL fall on bad times. Some already are working short hours or laid off, but I see more fear than actual impact.